Welcome new Brighton Chamber member Ideal Appeal! THE IDEAL PROTEIN WEIGHT LOSS METHOD TARGETS FAT LOSS, HELPS MAINTAIN MUSCLE MASS AND NATURALLY SUPPRESSES THE APPETITE. Maintaining a stable weight after dieting often requires changes to your lifestyle habits. This is why Ideal Protein strongly emphasizes education and understanding. You must learn to eat “smarter” or risk regaining your lost weight. Therefore, when you begin our program you will be assigned a personal weight loss coach. Your coach will assist you through each of the 4 phases of the Ideal Protein method. Visit http://www.idealappealny.com for more details.