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  • The Three Biggest Lead Generation Mistakes Small Businesses Make And How To Overcome Them

The Three Biggest Lead Generation Mistakes Small Businesses Make And How To Overcome Them

  • 03/23/2021
  • 9:00 AM - 10:00 AM
  • Online using Zoom

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The Three Biggest Lead Generation Mistakes Small Businesses Make And How To Overcome Them - An Online presentation using

Presented by Mark Fiorini
Website: www.markfiorini.com

Tuesday, March 23, 2021, 9am
Brighton Chamber members and guests - FREE, Non-members -$10.
Registration required at https://www.brightonchamber.org/event-4096458.

This seminar reviews how lead generation is usually done versus following a more engaging formula. The audience will learn what the three mistakes are, and then learn the strategic formula to correct their mistakes.  They will then be shown how to apply the formula and drive improved results in their marketing and lead generation.

Mistake #1 – Not hiring a professional

  • Marketing is not something a business owner should do on their own. There are too many considerations, and unless you are a marketing specialist, this is not your strength.

Mistake #2 - Not knowing  the fundamentals required to successfully market your business and attract as many new clients as your business can handle

Mistake #3 - No idea how to use your marketing to generate immediate cash flow         

See examples of poorly done advertisements

Marketing Formula

  • Interrupt
  • Engage
  • Educate
  • Offer

Learn how the poor ad can be changed to be compliant with the formula

  • Learn how it is more effective.
  • Review this process with your own ads