"Media Buying" presented by Bob Farrell, President of The Farrell Edge.
The biggest mistake people make when buying their media directly is knowing the market, what media will best serve them for their target audience, and having the inside experience of knowing what works and what doesn't. The media reps love to sell clients directly, because they know clients do not subscribe to rating books, have no idea of what post buys are, and can easily be sold on broad-range packages of unsold media inventory. Stop by and learn the pros and cons of all media: TV, Radio, Print, Digital, Billboards, Bus Cards, Sky Writing and more. Basically how to get the biggest bang for your advertising buck.
Topic Bullet Points:
- Pros and cons of TV, Radio, billboards, print, bus cards and digital
- Why professional media buyers can actually save you money
- Tips of the trade on how to get more when placing your buy
Bob Farrell is an award-winning marketing and communications expert with over 30 years of experience. Local clients have included, Eastview Mall, Marios, Vanderstyne, Ace Swim and Leasure, Ray Sands Glass and many others. Bob has trained 2 media directors and currently works with media professionals in Chicago and NY.
Wednesday, April 11, 2018 - 8am to 9am
Note: Please arrive by 7:45am as the seminar will start promptly at 8am.
The Legacy at Clover Blossom - Media Room
100 McAuley Drive
Rochester, NY 14610
FREE Continental Breakfast
Registration is required. Admission is FREE for members and $10 for non-members.
Event Underwriter: The Legacy at Clover Blossom.
The Legacy at Clover Blossom - Nestled in the woods near a charming residential neighborhood in the Town of Brighton and moments away from world-class arts and entertainment in Rochester, New York’s cultural district, Legacy at Clover Blossom is a premier residence for discerning older adults.